The best resources for learning about search engine optimization (SEO)

SEO Guides

• http://searchengineland.com/guid...
• http://guides.seomoz.org/beginne...

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Key Articles

• SEO Ranking factors study:http://www.seomoz.org/article/se...
• Local Search ranking factors (for the Google 12 pack): http://www.davidmihm.com/local-s...

>>  Also you can read:  The best techniques for off-page SEO 

Websites

• Google's SEO Starter Guide (Webmaster Central) - http://googlewebmastercentral.bl...
• SearchEngineLand.com
• SeoMoz.org  http://www.seomoz.org/
• SEOBook.com  http://www.seobook.com/
• SEOmistry  http://www.seomistry.com

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Videos

• Google' Webmaster Central - http://www.youtube.com/user/Goog...
• Aaron Wall of SEO Book also has a decent YouTube Channel covering basic concepts of SEO.  http://www.youtube.com/user/seobook  (mostly keyword ideas, which needs to be tied to a solid content creation & link building strategy)
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>> Also you can read: The best SEO Techniques in 2018

Books

• "The Art of SEO" by Eric Enge, Stephan Spencer, Rand Fishkin, and Jessie Stricchiolia - ISBN 0596518862 (SEO primer, beginner-to-expert guide)
• "The Truth About Search Engine Optimization" by Rebecca Lieb - ISBN 0789738317 (SEO for beginners)
• "Search Engine Optimization Secrets" by Danny Dover - ISBN 0470554185