As you all know, Google has been updating their algorithms very often for the last few years, that’s why so important to stay up to date and be always aware of what are the most important SEO ranking factors to take into account when getting ready to work on a website ranking or a new SEO campaign.
In this article, we will only cover the main factors that really need to be taken into consideration, and that have also been proven to be very impactful towards the website ranking. Let’s then get started:
Most Important SEO Ranking Factors for 2017
1. Backlinks
Backlinks are well known as one of the most, if not the most important off-page reference factors to calculate a domain’s authority and it can definitely help your site rank a lot better in the results of all search engines. Backlinks are usually placed on websites of high authority and reputation, it’s just a reference link to your website or one of your posts and it works to gain good reputation and authority.
There are two main types of backlinks that can be used as SEO ranking factors and they can cause a different impact towards your website ranking, do-follow, and no-follow links, these two need to be appropriately balanced in order to avoid being penalized by Google.
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-DoFollow links tell the search engines that they can follow the link to your website and also humans can follow these links, this is how you can increase domain authority, the more DoFolow backlinks you get, the more you will be benefited of the authority of those websites linking to you and improve your website ranking.
Anchor text is also considered as very important SEO ranking factors, and this is basically a DoFollow backlink with a targeted keyword. This is most likely the way someone will let you get a back link from their blog or website.
-NoFollow links tell the search engines that only humans can follow these links to your website, but not the search engine itself. This is mostly used when you want to link to a website and you don’t want to give them backlink love. This type of backlinks is also important when you are working on an SEO campaign because you want all your backlinks to look natural in order to avoid penalizations, making sure that you have as many DoFollow as NoFollow backlinks will keep things balanced for you and stay on the safe side.
2. Content Optimization
This is most definitely one of the most important SEO ranking factors, we all now how much google loves content. When we talk about content optimization as one important resource for website ranking, we are talking about all the following aspects:
-Meta Title (It needs to include your targeted keyword, preferably at the beginning and its length needs to be below 75 characters).
-Meta Description (This tells the search engines what your page or article is about, it needs to include your targeted keyword and its length must be between 100 and 160 characters).
-Content length and Relevance (This is not a secret, everybody knows that google loves content. The content must be original and it should have at least 800 words, but the more text you have, the more love google will give you. Also, make sure that your content is original, you don’t want to be penalized for using someone else’s content).
3. Page Level / Keyword
Being able to find the best keywords to target for, is one of the toughest tasks for bloggers who are just beginning on their career and don’t have a lot of experience or knowledge about SEO ranking factors or website ranking. There are a few basic concepts that you cannot miss if you really want to be #1 on google search results.
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