Can social media marketing really help my business

Honestly, I think that you already know the answer to this question, you just need reassurance. So to put it clear - yes, you can gain a lot provided you know how to handle social media networks. Up to 45% of marketers claim that their Facebook marketing activities bring good results and they can’t be wrong about it.

Social media marketing applies different kinds of social networks and uses them as marketing tools. The main goal of these promotional efforts is to create content that can be easily shared and which will attract eyes. Needless to say, you should aim at designing posts that would “sell on their own”. The more people will share your content, the better visibility you will get and this should result in boosting sales.

While planning your strategy, you should first check which media work best for your niche.

Let’s start with Facebook as this is the most powerful service. It possesses 93% of Internet users meaning that most of your potential customers can be found there. And as this is a place where people share their thoughts, pictures, short films and music, you need to create content that would fit the crowd. Bear in mind that posts published on Facebook need to have a certain format and have a limited number of words, but still it’s enough to conduct a successful social media promotion.


>> Also you can read: Can social media marketing really help my business

Then you can jump to Twitter which is visited by over 79% of all web users. Still a good score. Its flaw is the fact that Twitter limits posts to 140 characters, meaning that you won’t be able to publish elaborate works there. On the other hand, you may use hashtags that may work in your favour instead.

LinkedIn is another powerful medium. It’s a site for professionals that is used to write about business development and achievements, but can also help to generate leads, boost website traffic and build brand awareness.

Don’t forget about YouTube, Instagram, Google + or Pinterest. I’m sure you know all of them. They aren’t as powerful as the above-mentioned positions, nevertheless, they may appear useful so don’t neglect them.

Take advantage of the image below. I find it useful, hope that you will like it too.

And last but not least, many marketers make a mistake thinking that it’s enough to write just a bunch of cliches about the product or a company and post it on social media. Unfortunately, today it isn’t enough as the web is full of promotional content that jumps to us from every corner of the screen (and most of us are sick and tired of it!).


>> Also you can read: The most powerful social media marketing strategy

Therefore, if you want to stand out from the crowd and earn the trust of social media users, you need to either provide something very attractive and catchy or offer some incentive. There’re plenty of things you can do as delivering tutorials, ebooks, organising contests, etc. Everything that engages users will do.

It also means that you will need to put extra effort in creative activities, but Rome wasn’t built in a day and the same applies to good social media marketing strategy.