Congrats on launching your app! I shared some ideas for getting people to download your app below. Before we get to that, try to answer this question:
- Who will get the most value from my app?
There are lots of creative ways to drive organic acquisition, but you will save yourself a lot of time and energy by having a clear idea for what type of people are going take the desired actions:
- clicks the link to your app page
- downloads the app to their smartphone
- uses the app (25% of all apps are never opened)
- repeatedly uses the app
- tells their friends
Here are some free sources where you can create awareness and drive traffic to your App product page.
1. Quora - Writing this post was very smart on your part. If I had an Android, I would download your app. Someone else did, though. Quora is full of tech-savvy, early adopters who are more than willing to download and try a new app with a unique value proposition.
2. Reddit - You could post something in a sub-reddit talking about your experience making the app, what you learned, etc. This is a good one to try: https://www.reddit.com/r/Entrepr...
3. Related Websites - Try Googling something like "Best Calculator Apps" and observe the results on the first page. If it is a site that reviews app, you should reach out to the journalist who wrote the article.
4. Twitter Search - Run a search for "I hate math class" and reach out to the last few people who posted that.
"I hate math too. That's why I made a free calculator app that talks" I think you'll like it! [link]"
5. App Store Optimization - This is so important, but you will need a steady flow of downloads to start seeing the results. Better to lay the foundation now, though.
For more on App Store Optimization, I wrote an in-depth article on my website that I think you will find useful.
It is geared towards App Store SEO (not Google Play), but the fundamentals of ASO are consistent across both distribution platforms.
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