Everyone knows the huge revenues Facebook is getting from advertising، in a speech delivered by Mark, he disclosed new information concerning the advertise and other businesses, this is information is :
facebook is aiming to make its massive advert commercial enterprise more transparent, announcing on Friday political advertisers will face an accelerated level of verification while strolling election-related campaigns.
beginning with U.S. federal elections, facebook will upload a “paid for with the aid of” tag to political ads, allowing users to click for greater info at the advertiser. “Like other ads on fb, you'll additionally be capable of see an explanation of why you saw that unique advert,” stated fb vice president of commercials Rob Goldman in a post on the selection.
“We remain deeply committed to helping shield the integrity of the electoral manner on facebook,” endured Goldman. “And we can continue to paintings with our enterprise partners, lawmakers and our entire network to higher ensure transparency and duty in our advertising merchandise.”
That's exactly what Mark said:
" When someone buys political ads on TV or other media, they're required by law to disclose who paid for them. Now we're bringing Facebook to an even higher standard of transparency:
1. We're making all ads more transparent, not just political ads. We'll soon start testing a feature that lets anyone visit any page on Facebook and see what ads that page is currently running. For political advertisers, we're working on a tool that will let you search an archive of ads they've run in the past. You'll also be able to see how much an advertiser paid, the type of people who saw the ads and the number of impressions. Our goal is to fully roll this out in the US ahead of the 2018 midterm elections.
2. Political advertisers will now have to provide more information to verify their identity. Once they've done that, we will label their ads as political and they will have to disclose who paid for them. We'll start testing this in US federal elections and then move to more races later.
3. We're strengthening our systems to catch anyone trying to break these rules. We're adding thousands of people to our review teams and will start using machine learning to identify political ads, just like we do with spam. We're also going to work with other tech companies to share information on the threats we find. "
In the end we conclude those changes will make it simpler to look what unique groups are looking to talk round elections and could make it more difficult for anybody to break the policies. This may not prevent all terrible actors, however it's considered one of many important steps forward and facebook have more to percentage soon.
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